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Leila Roker is a media specialist as well as a freelance journalist. The New York Native and Gen Z-er, who is currently based in Paris, previously worked at Weber Shandwick Paris for nearly two years as a Junior Digital Consultant and Copywriter. During her marketing career she has worked with YSL Beauty, Valentino Beauty, Armani Beauty, L’Oréal Paris, L’Oréal Professional, Vichy Laboratoires, Nestlé Waters, and Foundation S. As a Junior Digital Consultant, she aided clients in digital campaign strategy, content creation, copywriting and tailored project management. Before this, she worked in the luxury sector during a 6-month internship with Publicis Luxe.

As a freelance journalist, Leila has worked with NBC, ABC, Forbes, WWD, Footwear News, Paper Magazine and more. She writes about fashion, activism, politics, and lifestyle. Leila’s passion is making information accessible to all and she constantly explores new ways to achieve this in the digital realm. 

Roker received her Bachelor’s Degree from the American University of Paris and is currently pursuing new marketing and journalism projects.

  • Native English Speaker

  • Advanced level of French

  • Familiar with Excel and Microsoft Word

  • Comfortable in Premiere Pro

  • Excellent in Social Media Management

  • Beginner in Adobe Photoshop

TODAY Freelance Journalist
June 2020-Present

Leila is a contributing freelance journalist for TODAY. She focuses on lifestyle, politics, and activism.


Weber Shandwick
Junior Digital Consultant
November 2021-June 2023

Managing executive and company social media profiles by strategizing, interpreting data analytics, and copywriting paid and earned media. As well as putting together storyboards for commercials and managing daily newsletters.

MaleRoom Media

Freelance Content Designer & Social Media Manager

September 2022-May 2023

MaleRoom is a dating podcast. Leila created social media content, edited TikTok videos, created social media calendars, and managed all social media accounts.

NBC Olympics
Freelance Production Assistant

July 2021-August 2021

Production assistant aiding in the logistics of NBC's Primetime broadcast of the Tokyo Olympics.


Freelance Writer & Intern

May-July 2019

​Freelanced a WWD article on Sotheby's Paris' auctioning of French artists, Les Lalanne's collection.


Transcribed several tapes for reporters, as well as WWD's Executive Editor, Bridget Foley, for articles and reviews during Paris Fashion Week, Men's and Haute Couture.
Analyzed archives for profiles and market trends.

Helped organize invitations for reporters' fashion week schedules.
Accompanied reporters to press releases and fashion shows.


SEO Freelance Writer, August 2019

​Wrote articles for the tech and cybersecurity industry with an SEO angle.


It's On Us

Social Media Intern July 2018 - August 2018

​The head of the non-profit's organization's social media for the summer.
Developed and curated analytics to help deduce an effective back-to-school initiative for the company. Live-streamed and Tweeted the It's On Us and Biden Foundation's co-summit in D.C.



ABC News

Royal Wedding Intern, May 2018

Greenroom manager and production assistant for ABC's coverage of Prince Harry and Meghan Markle's Royal Wedding Coordinated, and managed the talent, guest-starring in Good Morning America's Royal Wedding Edition

Footwear News

Social Media Consultant and Contributor Sep 2016 – Aug 2017

​Contributor to four online pieces titled' Teen Talk' for Footwear News.


Contributor to 2 print articles for March 2016 and social media coverage at Osheaga Music Festival in Montreal.

Paper Magazine

Social Media Intern, July 2016

Helped coordinate and invite influencers for partnered events, and delivered outfits​ for magazine shoots.  Also responsible for managing guest lists for Paper Magazine collaborated events.

Today Show

Social Media Correspondent & Production Assistant
, July 2016

Production and Resource Assistant in Today Show/Travel Channel Collaboration for the Premier of the New Show '50/50' in Abu Dhabi and Dubai.


Specifically responsible for helping with talent, guest stars, managing locations, and set organization.
Managed and Took Over Today Show's Instagram with Red Carpet Interviews for the 2015 Video Music Awards on MTV.


PR Media Intern, July 2015

Recorded data for product updates, shipped products to personal clients and organized statistics.

Timo Weiland
Fashion Show and Office Intern, July 2015-2016

Responsible for helping with the fashion show seating and organization, delivering products to private clients, dresser in the fashion show, Sewing, and other assistant duties.

  • Native English Speaker

  • Advanced French Speaker

  • Beginner in HTML

The American University of Paris
​2017 - 2021

​Journalism Major and Fine Arts Minor



LaGuardia High School, New York
​2013 - 2017

​High School & Drama Diploma

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