Leila Roker is a recent graduate of The American University of Paris. Leila started her studies with the University of Southern California's Trojan Transfer Plan. However, starting her studies in Europe, Leila found great depth and cultural significance in continuing her journalism studies in Europe. Here she was able to practice French and learn her journalism skills with Paris as her background.
Leila is very interested in fashion and has interned in a number of fields in the fashion and news world including journalism, social media, PR, marketing, and production. She has interned in the US, Paris, and London, and is ready to broaden those horizons.
Below you can find some of her accomplishments within the past few years.
Native English Speaker
Advanced level of French
Familiar with Excel and Microsoft Word
Comfortable in Premiere Pro
Excellent in Social Media Management
Beginner in Adobe Photoshop
Freelance Writer & Intern
Freelanced a WWD article on Sotheby's Paris' auctioning of French artists, Les Lalanne's collection.
Transcribed several tapes for reporters, as well as WWD's Executive Editor, Bridget Foley, for articles and reviews during Paris Fashion Week, Men's and Haute Couture.
Analyzed archives for profiles and market trends.
Helped organize invitations for reporters' fashion week schedules.
Accompanied reporters to press releases and fashion shows.
SEO Freelance Writer, August 2019
Wrote articles for the tech and cybersecurity industry with an SEO angle.
It's On Us
Social Media Intern July 2018 - August 2018
The head of the non-profit's organization's social media for the summer.
Developed and curated analytics to help deduce an effective back-to-school initiative for the company. Live-streamed and Tweeted the It's On Us and Biden Foundation's co-summit in D.C.
Royal Wedding Intern, May 2018
Greenroom manager and production assistant for ABC's coverage of Prince Harry and Meghan Markle's Royal Wedding Coordinated, and managed the talent, guest-starring in Good Morning America's Royal Wedding Edition
Social Media Consultant and Contributor Sep 2016 – Aug 2017
Contributor in four online pieces titles 'Teen Talk' for Footwear News.
Contributor in 2 print articles for March 2016 and social media coverage at Osheaga Music Festival in Montreal.
Social Media Intern, July 2016
Helped coordinate and invite influencers for partnered events, and delivered outfits for magazine shoots. Also responsible for managing guest lists for Paper Magazine collaborated events.
Social Media Correspondent & Production Assistant
, July 2016
Production and Resource Assistant in Today Show/Travel Channel Collaboration for the Premier of the New Show '50/50' in Abu Dhabi and Dubai.
Specifically responsible for helping with talent, guest stars, managing locations, and set organization.
Managed and Took Over Today Show's Instagram with Red Carpet Interviews for the 2015 Video Music Awards on MTV.
PR Media Intern, July 2015
Recorded data for product updates, shipped products to personal clients and organized statistics.
Fashion Show and Office Intern, July 2015-2016
Responsible for helping with the fashion show seating and organization, delivering products to private clients, dresser in the fashion show, Sewing, and other assistant duties.
Native English Speaker
Advanced French Speaker
Beginner in HTML
The American University of Paris
2017 - 2021
Journalism Major and Fine Arts Minor
LaGuardia High School, New York
2013 - 2017
High School & Drama Diploma