Leila Roker is a media specialist as well as a freelance journalist. The New York Native and Gen Z-er, who is currently based in Paris, previously worked at Weber Shandwick Paris for nearly two years as a Junior Digital Consultant and Copywriter. During her marketing career she has worked with YSL Beauty, Valentino Beauty, Armani Beauty, L’Oréal Paris, L’Oréal Professional, Vichy Laboratoires, Nestlé Waters, and Foundation S. As a Junior Digital Consultant, she aided clients in digital campaign strategy, content creation, copywriting and tailored project management. Before this, she worked in the luxury sector during a 6-month internship with Publicis Luxe.
As a freelance journalist, Leila has worked with NBC, ABC, Forbes, WWD, Footwear News, Paper Magazine and more. She writes about fashion, activism, politics, and lifestyle. Leila’s passion is making information accessible to all and she constantly explores new ways to achieve this in the digital realm.
Roker received her Bachelor’s Degree from the American University of Paris and is currently pursuing new marketing and journalism projects.
Native English Speaker
Advanced level of French
Familiar with Excel and Microsoft Word
Comfortable in Premiere Pro
Excellent in Social Media Management
Beginner in Adobe Photoshop
TODAY Freelance Journalist
Leila is a contributing freelance journalist for TODAY. She focuses on lifestyle, politics, and activism.
Junior Digital Consultant
November 2021-June 2023
Managing executive and company social media profiles by strategizing, interpreting data analytics, and copywriting paid and earned media. As well as putting together storyboards for commercials and managing daily newsletters.
Freelance Content Designer & Social Media Manager
September 2022-May 2023
MaleRoom is a dating podcast. Leila created social media content, edited TikTok videos, created social media calendars, and managed all social media accounts.
Freelance Production Assistant
July 2021-August 2021
Production assistant aiding in the logistics of NBC's Primetime broadcast of the Tokyo Olympics.
Freelance Writer & Intern
Freelanced a WWD article on Sotheby's Paris' auctioning of French artists, Les Lalanne's collection.
Transcribed several tapes for reporters, as well as WWD's Executive Editor, Bridget Foley, for articles and reviews during Paris Fashion Week, Men's and Haute Couture.
Analyzed archives for profiles and market trends.
Helped organize invitations for reporters' fashion week schedules.
Accompanied reporters to press releases and fashion shows.
SEO Freelance Writer, August 2019
Wrote articles for the tech and cybersecurity industry with an SEO angle.
It's On Us
Social Media Intern July 2018 - August 2018
The head of the non-profit's organization's social media for the summer.
Developed and curated analytics to help deduce an effective back-to-school initiative for the company. Live-streamed and Tweeted the It's On Us and Biden Foundation's co-summit in D.C.
Royal Wedding Intern, May 2018
Greenroom manager and production assistant for ABC's coverage of Prince Harry and Meghan Markle's Royal Wedding Coordinated, and managed the talent, guest-starring in Good Morning America's Royal Wedding Edition
Social Media Consultant and Contributor Sep 2016 – Aug 2017
Contributor to four online pieces titled' Teen Talk' for Footwear News.
Contributor to 2 print articles for March 2016 and social media coverage at Osheaga Music Festival in Montreal.
Social Media Intern, July 2016
Helped coordinate and invite influencers for partnered events, and delivered outfits for magazine shoots. Also responsible for managing guest lists for Paper Magazine collaborated events.
Social Media Correspondent & Production Assistant
, July 2016
Production and Resource Assistant in Today Show/Travel Channel Collaboration for the Premier of the New Show '50/50' in Abu Dhabi and Dubai.
Specifically responsible for helping with talent, guest stars, managing locations, and set organization.
Managed and Took Over Today Show's Instagram with Red Carpet Interviews for the 2015 Video Music Awards on MTV.
PR Media Intern, July 2015
Recorded data for product updates, shipped products to personal clients and organized statistics.
Fashion Show and Office Intern, July 2015-2016
Responsible for helping with the fashion show seating and organization, delivering products to private clients, dresser in the fashion show, Sewing, and other assistant duties.
Native English Speaker
Advanced French Speaker
Beginner in HTML
The American University of Paris
2017 - 2021
Journalism Major and Fine Arts Minor
LaGuardia High School, New York
2013 - 2017
High School & Drama Diploma